Designer clothing and t-shirts for wake, skate, snow and surf by nosymbolrequired
An extract from the book "is it just me or is everything shit?"
Creative industries, the phrase....
Funny how you never hear novelists or painters say they work for the creative industries, but only squalid little advertising people. How could this be?
J.Walter Thompson, the world's oldest advetising agency - founded in 1864, they currently handle Ford and Unilever, tell us on their website "We believe: in influencing the world to think more creatively". Provided, presumably, only that if that thought is "must - buy - more - stuff".
If you listen to advertisers, youd think theyre the fucking oracle and for a fee they will slip you the Answer. They are obsessed with being seen as creative, but what they do seems to be "parasitical": pinching cultural innovations and using them to persuade people that they want stuff. So there's a dilemma right there for us all to think "creatively" about.
JWT also believe in "raising the creative bar as far as it will go. Then jacking it up a notch after that". However, having already raised the creative bar as far as it will go, further notching up the creative bar will cause the creative bar to break. The creative bar will be completely fucked. That's just physics.
J.Walter Thompson further believe "90 percent of the worlds surface is made up of ideas. The rest is water". A brief look at an Atlas of infants school geography textbook could have disabused them of this errant fallacy. Creative? - Maybe, after all, they have completely made it up. But certainly not "industrious".
Leo Burnett - who do Heinz and McDonalds - are also into "belief". "we believe Disney, McDonalds, Nintendo, Heinz and Kelloggs are some of the worlds most important brands becuase people have gone well beyond merely buying them. These brands people believe in. When people believe, they buy more, pay more, stick with a brand more and advocate the brand to others. And so belief is the ultimate brand currency".
Instead of all this gibberish about creative bars and making wine from water, really to convey the essence of their activities theyd all be better off with just one page of flashy swirly graphics, fading in these four words:
we
are
cack
wizards
